Xinchang Zhang
Brand Strategist | Photographer | Multimedia Designer | Multipotentialite
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About me
Marketing and branding professional with over 3 years of diverse industry experience. Proven proficiency in cultivating strong brand identities, navigating cultural nuances, and establishing authentic connections between individuals and brands.
Driven by a passion for innovation, I bring a creative flair to my strategic approach, integrating both artistic elements and analytical insights. My collaborative nature has allowed me to effectively work with cross-functional teams, ensuring seamless execution of branding initiatives and marketing campaigns. Proficient in the latest industry trends and technologies, I am dedicated to staying ahead of the curve and implementing cutting-edge strategies that resonate with diverse audiences. Ready to bring my unique blend of creativity and strategic thinking to elevate brands and foster meaningful connections in the ever-evolving landscape of marketing and branding.
My Journey
Master, Integrated Marketing Communication
Georgetown University, Washington DC
Master, Fashion Brand Management
POLIMODA, Florence, Italy
OSMO Media, New York, NY
Social Media Strategy Proposal, Competitor Analysis, Positioning, Copywriting, Content Development, Creative Brief Proposal, Social Media Management, Engagement Management.
Digital Media Arts----Multi-Media Production
Duquesne University, Pittsburgh, PA
President of CSSA (Chinese Students and Scholars Association)
Fantuan, Houston, TX
Social Media Strategy, Brand Localization, Event Marketing, Content Creation and Copywriting, Vendor Relationship Management, Marketing Material Development
Integrated Marketing Consultant
Brandi Couvillion, Alexandria,VA
Market Research, Consumer Insight Analysis, Competitor Analysis, Brand Positioning, SEO Strategy, Social Media Strategy, Website Re-design
Internship, National Field Marketing
Starbucks China, Beijing, China
Competitor's Promotion Analysis, Brand Localization Proposal, Social Media Content Development, Event Planning
Marketing and Branding Coordinator
Urbanis LLC, Albany, NY
Brand Strategy, Competitor Analysis, Market Research, Visual Identity Development, Content Creation, Website Design, Social Media Strategy, Pitch Deck Design.
Internship, Marketing Department
Wanda Commercial Management Group, Beijing, China