EIHR
The Educators' Institute for Human Rights
My responsibility:
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Social Media Strategy
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Brand Strategy
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Message and Storytelling Framework Development
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Organization Name Proposal (Implemented)
EIHR (Educators Institute for Human Rights) is dedicated to ending hate through education, creating global partnerships among educators to teach the history of conflict and prevention strategies, ultimately fostering sustainable peace.
In collaboration with EIHR, I contributed to developing a comprehensive social media strategy tailored to engage diverse parent audiences, enhancing brand awareness and online presence. I crafted a storytelling framework to amplify impactful narratives, established a cohesive brand strategy to ensure consistent messaging, and successfully proposed the organization's new name, aligning with its mission and vision. These efforts were instrumental in building a robust foundation for EIHR's communication and advocacy initiatives.
