ITY Cosmetics

INTO YOU focuses on lip products that allow them to create distinctive and self-expressive makeup looks for everyone through the use of color and engaging experiences. They respect individuality and the exploration of everyone's limitless potential. Their brand's DNA is built on the values of "BRAVE, CONFIDENT, INDEPENDENT, FREE-WILL, and FEARLESS," which encourage everyone to break free from limitations across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective. Lives with courage and authenticity.