Fantuan
 

Fantuan, a leading platform for food delivery and lifestyle services, focuses on connecting customers with local vendors to enhance convenience and community engagement.

​

As a Marketing Specialist, I played a key role in driving brand localization efforts tailored to the Texas market, working closely with vendors to create regionally relevant promotions and marketing materials. I passionately planned and executed customer-focused events that celebrated local culture, resulting in a 20% increase in new users within three months. By designing visually appealing content and optimizing in-app visuals based on targeted market research, I achieved a 10% boost in click-through rates, strengthening our connection with Texas customers and driving engagement.