FitWarm
My responsibility: Campaign Management, Creative Brief, Content Creation
FitWarm is a brand founded by pet owners with the mission to elevate pet fashion by providing high-quality, comfortable, and stylish clothing for our furry friends. Since 2009, FitWarm has been dedicated to crafting modern, cozy designs that pets love, using premium fabrics and meticulous tailoring in our own factories. We aim to help pet parents celebrate special moments with their pets, offering a wide range of apparel that suits every occasion.
As Social Media Manager, I introduced a new positioning—"Celebrate every moment in style with your furry family"—to align with FitWarm's mission. I oversee the creation of monthly content strategies, manage day-to-day posts and interactions, and ensure that our social media channels reflect the brand's values, keeping our audience engaged and connected.